Excerpt:
Looking at so many mega hot sauces together was revealing. Their branding doesn’t trouble itself with questions of what’s tastiest. Products are described less in terms of flavor profiles than heat profiles – where the sauce’s heat hits on your tongue, how long you can expect your eyes to well and your pores to sweat. These sauces taunt and jeer, daring an intrepid adventurer to try and eat them… Overall, a person could be forgiven for assuming that (hot sauce names)are not the names of humble condiments, but rather rare poisons designed to inflict agony on one’s enemies.
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