One of the pillars of rehabilitation center marketing is creating high-quality, informative content. Individuals are looking for services they can trust when they’re searching through rehab centers and mental health facilities. The content on your website is one of the first ways you can build trust with your clients. Here’s how the team at Website Depot creates content for rehabilitation centers.
Longer form content pieces typically range from 1,000 to 7,500 words. Long-form content has several unique benefits, including SEO keywords, internal links, external links, and more. With more words comes more freedom.
Longer pieces allow us to use more keywords in organic ways, helping to rank your website and services higher in Google searches. We use internal and external links throughout the articles. Internal links allow users to find other helpful pages on your site that can include services, informative pieces, and more. External links to reputable sources strengthen your SEO and reputation.
Individuals are usually trying to learn or get informed when they search for rehabilitation centers or mental health services in their area. They might be looking for services for a friend, family member, or themselves. These individuals will have questions about different conditions, symptoms, treatments, and what to expect.
Read more about rehabilitation center marketing at Website Depot.